To get longer lasting eyeshaddow apply an eye primer before applying your eyeshaddow, some people might not need a primer or like to use one everyday but it does help prevent your eye shadow from creasing, fading or moving around and will also make your eye shadow appear more vibrant.
Eye primer is widely available in many difgerent brands and proces, (eg Urban Decay Primer Potion is a very popular primer) but you can also use a cream based neautral eyeshaddow or concealer that matches your own eyelid tone as a base, this i find alot easier in day to day makeup if your in a hurry you can apply while concealing.
When it comes to choosing eyeshaddow, for everyday i would suggest a neautral tone something like a nice cream/taupe colour with only a very slight sheen to it (you dont want to much shimmer or glitter on your eyelid) add this all over the lid and choose a frosted white colour to add only to the inner tear duct area (the part nearest your nose to the inner area of your eye) and a tiny bit just underneath, running along your eyebrow shape, this will instantly open your eyes making them look fresh and awake (even if your feeling so tired lol)
Choose a slightly darker shade to your original colour on your eye lid and place this to the outer corner of your eye lid and using a fluffy brush blend this inwards in small circular motions, you only need a tiny amount so dont go overboard this will just define the eye more giving it a bit more depth, dimension and shape, all very easy and simple for everyday.
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